Mayer, Florian
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In what way has the globalisation of advertising affected national and local cultures and identities?
A case study of EasyJet and the airline industry
Critically evaluate the view that the Internet facilitates not local cultures but cultural domination by transnational corporations
The death of the brand? Challenges facing international brands in the 21st century - an analysis with examples and recommendations
Vom Niedergang des unternehmerisch tätigen Staates: Privatisierungspolitik in Großbritannien, Frankreich, Italien und Deutschland (Gesellschaftspolitik und Staatstätigkeit, 27) (German Edition)
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